Last Updated: November 27th, 2024
West Lake Dental Center ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (westlakedentalmn.com). Please read this policy carefully to understand our practices regarding your personal data.
1. Information We Collect
Personal Data
When you visit our website, we may collect certain personally identifiable information that can be used to contact or identify you ("Personal Data"). This includes:
- Contact Information: such as your name, email address, phone number, and mailing address.
- Appointment Information: details provided for scheduling or rescheduling appointments.
- Health Information: in cases where it is relevant for consultation, we may collect basic information related to your medical history or condition.
Non-Personal Data
We may also collect non-identifiable information about your visit to our website through technologies like cookies and web beacons. This data may include:
- Usage Information: such as your IP address, browser type, and browsing behavior on our site.
- Device Information: information about the device you use to access our website.
Terms and conditions
Message and data rates may apply. Opt-in to text message example
Step 1: Patient contacts our office via phone call or text:
- Phone number field: Patient states or confirms the phone number they are contacting us from is a good number to reach them at.
- Consent checkbox: Office checks the box agreeing to receive SMS updates with verbal consent via phone or text. The following statement is used:
"By providing your phone number, you consent to receive SMS messages, including updates, promotions, and other relevant content By opting in, you confirm that you are the owner or authorized user of the phone number provided and that you are at least 18 years old."
- Submit button: Office selects submit within our practice management system to update patient preferences.
Step 2: Patient receives confirmation SMS:
SMS example:
"Thank you for opting in to receive SMS updates from West Lake Dental Center. You will receive appointment reminders and health updates. Reply STOP to opt-out."
Step 3: Patient receives future SMS updates on message frequency verbally or via text:
- Appointment reminders, frequency varies based on appointment recall frequency, but generally every 3 to 6 months if you are unscheduled or unconfirmed you will receive a text, up to 4 messages per month.
- Health tips or updates
- Practice announcements (if applicable)
Step 4: Patient decides to opt out (if they choose to stop receiving SMS):
- Text STOP: If they reply “STOP,” they will immediately stop receiving further SMS messages.
SMS example response:
"You have successfully unsubscribed from SMS updates from West Lake Dental Center."
Step 5: Liability
We are not responsible for any charges, errors, or delays in SMS delivery caused by your carrier or third-party service providers.
2. 10DLC Compliance for SMS Communications
In compliance with 10DLC regulations, West Lake Dental Center may use SMS communication with patients and website visitors, where permissible. This section outlines our practices to ensure responsible use of SMS messaging and compliance with carrier and regulatory requirements.
- Purpose of SMS Communications: We may send SMS messages to share important information, such as appointment confirmations, reminders, and relevant updates on our services. SMS messaging is intended to enhance your experience and streamline communication with our practice.
- Opt-In Requirements: By providing your mobile number and opting into SMS communications, you consent to receive text messages from West Lake Dental Center. As required by regulations, we only send messages to those who have opted in.
- Opt-Out Options: You have the right to opt out of SMS communications at any time. To stop receiving text messages, simply reply "STOP" to any SMS you receive from us or contact us directly. After opting out, you will no longer receive SMS communications unless you opt-in again.
- Message Frequency and Data Rates: Message frequency may vary depending on your interactions with us. Standard messaging and data rates may apply based on your mobile carrier plan. West Lake Dental Center is not responsible for any messaging or data charges you incur. Message and data rates may apply based on your mobile carrier’s terms.
- Data Security and Privacy: We prioritize the security and confidentiality of your information when communicating via SMS. However, please note that SMS is not always a secure method of communication. For sensitive information, we encourage you to contact us directly via phone.
3. How We Use Your Information
We use your information to provide, improve, and manage our services, including:
- Scheduling and managing appointments.
- Responding to inquiries or requests submitted via our website.
- Personalizing your experience on our website.
- Monitoring website usage and improving the website’s functionality and security.
Consumer information is not shared with third parties for marketing purposes.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website. Cookies are small files placed on your device that allow us to improve your experience and analyze website traffic. You can choose to disable cookies through your browser settings, though this may affect certain functionalities of our site.
5. Disclosure of Your Information
We do not sell, trade, or otherwise transfer your Personal Data to outside parties except as described below:
- Service Providers: We may share your information with third-party providers who assist us in operating our website and services.
- Compliance with Laws: We may disclose your Personal Data to comply with legal obligations or respond to lawful requests.
Mobile Phone Numbers:
- No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
- OPT IN CONSENT: By submitting your phone number, you are authorizing us to send you text messages and notifications. Message and data rates apply. Reply STOP to unsubscribe to a message sent from us.
6. Security of Your Information
We implement appropriate security measures to protect your Personal Data against unauthorized access, alteration, or disclosure. However, please note that no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
7. Your Privacy Rights
Depending on your location, you may have certain rights concerning your Personal Data. These may include the right to:
- Access the data we hold about you.
- Request corrections to your information.
- Request deletion of your data.
- Restrict or object to how we process your data.
To exercise these rights, please contact us using the information provided below.
8. Third-Party Links
Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review the privacy policies of any third-party sites you visit.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the “Last Updated” date will reflect the most recent changes.
10. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at:
West Lake Dental Center
3033 Excelsior Blvd.
#310
Minneapolis, MN 55416
Phone: (612) 926-9000
info@westlakedentalmn.com